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  • Writer's pictureThe Nexialist

4.6 HEALTH Principle Duality


The principle duality in health is between big pharma and holistic medicine.

In regards to health, the principle duality of Big Pharma and holistic medicine refers to contrasting approaches to healthcare and the pharmaceutical industry.


Big Pharma: Big Pharma refers to large pharmaceutical companies and the dominant model of healthcare that relies on pharmaceutical interventions, medical technologies, and evidence-based practices. Big Pharma focuses on the development, manufacturing, and marketing of drugs and medical treatments. It emphasizes scientific research, clinical trials, and regulatory approval processes to ensure safety and efficacy. Big Pharma often operates within a profit-driven framework and aims to provide standardized treatments for specific medical conditions. This approach is rooted in Western medicine and places emphasis on symptom management and targeted interventions.


Holistic Medicine: Holistic medicine, on the other hand, is an approach to healthcare that considers the physical, mental, emotional, and spiritual well-being of an individual. It views health as a holistic balance and seeks to address the root causes of illness rather than just treating symptoms. Holistic medicine encompasses various alternative and complementary therapies, such as herbal medicine, acupuncture, naturopathy, mindfulness, and dietary changes. It emphasizes individualized care, patient empowerment, and the integration of multiple modalities to support the body's natural healing abilities.


The duality of Big Pharma and holistic medicine reflects different perspectives on healthcare, treatment approaches, and the role of pharmaceutical interventions. Big Pharma focuses on scientific research, clinical trials, and the development of standardized treatments, often backed by extensive testing and regulatory processes. It has contributed to significant advancements in medical treatments and the management of various diseases. However, it has also been criticized for its profit-driven nature, potential conflicts of interest, and overemphasis on medication as the primary solution.


Holistic medicine, on the other hand, emphasizes a comprehensive approach to health, considering various factors that contribute to well-being. It acknowledges the interconnectedness of mind, body, and spirit and encourages self-care, preventive measures, and lifestyle changes. Holistic medicine recognizes the value of traditional and alternative healing practices and often prioritizes natural remedies, individualized treatments, and patient-centered care.


Finding a balance between Big Pharma and holistic medicine involves recognizing the strengths and limitations of both approaches. Integrative medicine seeks to combine evidence-based practices with complementary therapies, bridging the gap between conventional and holistic approaches to healthcare. This allows individuals to benefit from the advancements of modern medicine while also incorporating a broader perspective on health and wellness. Ultimately, the choice between Big Pharma and holistic medicine often depends on individual beliefs, preferences, and the specific health needs of each person.

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